Friday, 30 July 2010

An Example of how we do, what we do


I wanted to share with you an example of how we do what we do.
 
Starting Point
Recruitment agency specialising in temporary industrial staff in local area.
Established 9 years ago had been very successful. But after a few difficult years, Shirley had lost her oomph and didn’t know where to start to get things back on track. She was feeling as jaded as the office looked; a sad reminder of the mid nineties, all pastels and floral borders. Money was tight and holiday pay, tax and vat payments were a time of sleepless nights for Sue, Shirley’s business partner and keeper of the purse strings. 
They knew they had to do something, but didn’t know what.
 
Step 1
What did they want the business to do for them?
“BEGIN WITH THE END IN MIND”
The girls had never thought about their work in that way. After much discussion they realised that they would like to sell the business in 5 years and clear their mortgages with some cash left over.
 
Step 2
What numbers do you need to achieve this goal?
How does that compare to where you are now?
So having identified the size of the task, we could work out how to get there.
 
Step 3
Why do people buy from you? What is it that they buy?
“To fill a job vacancy” came the reply. Well there are many ways to fill a vacancy and many other agencies out there that don’t survive very long so what was it about these girls that made them different?
They took away the hassle of looking for people and sifting through the dross, they respond incredibly quickly to requests and are very flexible in dealing with both clients and candidates. They really want to fill the jobs with the right person so take great care in selection. And do you know what; they are really nice to deal with. They are fun, a little crazy sometimes, but always incredibly good at what they do. Who wouldn’t want to deal with them?
 
It was around this time that sprits started to lift a bit, and the girls started to realise that they were actually pretty good at what they did.                                                                                                        
 
Join me next week to see how we identified who were their "good" and "bad" customers and created a business plan.
 
Oh, and by the way, if you need great temporary or permanent staff contact
Ruddick Recruitment 0116 269 5151 and ask for Shirley or Sue.

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