If you can remember where we got to last week, we had started to look at what it was that made the girls at Ruddick Recruitment different, and in fact it was those unique qualities that had made them so valuable to their customers.
So we had to go and find some more.
Step 4
Good Customers Bad Customers
Now was the time to look at what make a good customer to them and what makes a bad one
Of course we all go and look for more customers but we need to make sure we are looking for good ones not bad ones.
Now they had quite a lot of customers that used to be good but they had lost contact with or just hadn’t any job requirements for some time. They had stopped talking to these people. So we re-introduced their newsletter, a friendly communication with information about legislation changes local interest and some fun, this used to be sent to the people that were registered with them but had stopped. We got them to send it to clients as well. 
We decided that all their existing clients could do with remembering just why they use them and needed something a little different to remind them. So we started with a hand made Halloween card, Christmas card and a very nice Valentine card that actually got people to pick up the phone and thank them. Oh and we carried out a very illuminating survey on what employers think of recruitment agencies.
Step 5
We looked for areas of new business where they had been successful before and could again and put together a direct mail letter for schools and colleges. We also identified that they used to place quite a few clerical staff, and that had been very profitable for them.
Step 6
Having decided what they wanted and what needed to be done a ONE PAGE BUSINESS PLAN was written to clearly identify the goals and objectives and to establish the strategies and plans for achieving the END RESULT. And with this the tools to measure the process to keep on track.
Now all this didn’t happen without some pain and some change. Deadlines were missed weekly nagging sessions were necessary to make sure homework was done. Encouragement was needed when prospective clients were proving elusive and hard to pin down. But slowly the belief that “we’re great” came back.
To celebrate their 10 year anniversary at the end of March, they totally revamped the office. Sexy cream walls with a striking red feature wall, sleek new furniture and a whole new energy. Last day of March they held a party to celebrate and clients old and new came to see the change.
Oh and by the way did I mention that in a year that has been hit by the worst recession in living memory, they increased profit by 50%?
That’s enough to make anyone feel good about themselves again.
If you have a vacancy don't forget to call
Shirley or Sue on 0116 269 5151 or visit
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